Cleaver Scientific scoops first place in Lions’ Lair competition 2013 for Safe Series

easyFairsCleaver Scientific won the Lions’ Lair competition on 6 November, the opening day of Lab Innovations at the NEC, Birmingham, UK.

 

 

The company scooped the top accolade for its Safe series, designed to make DNA electrophoresis procedures safer, more convenient and more economical.

The Safe series offers a safer and more user-friendly alternative to traditional methods as it eliminates the need for ethidium bromide and the need for ultra violet light, without compromising the results of electrophoresis procedures. The Safe series comprises runSafe, a completely safe stain for DNA, and runView, a gel electrophoresis system that utilises safe blue light, and finally runDoc, a benchtop gel documentation system that sits above the gel tank and enables multiple real-time images of the process to be taken.

Commenting on the company’s win, Cleaver Scientific Sales and Marketing Manager Alan Phillips said: “Winning Lions’ Lair is a great boost for safe electrophoresis and an endorsement for product development at Cleaver Scientific; we’re thrilled.”

The company saw off stiff competition from ETI, Vacuubrand, CTS Europe and Ash Scientific, which all pitched their newest technologies to an expert panel of judges, in front of a live audience at the show.

The judges (or lions) included Warren Jackson, Analytical Services Manager at Premier Foods, and Jeremy Hargreaves, PhD, Incoming Materials and Lab Manager at Nestle. Commenting on the winner, Jackson said: “This product scored well because it focuses on lab safety and it is also a cost-effective product to use.”

Hargreaves also had praise for the Lions’ Lair concept: “It is really important to encourage the ongoing improvement of lab products and to foster innovation.”

Lions’ Lair takes place on the first day of Lab Innovations. The show also featured a full range of exhibitors. There was also a full two-day conference organised by show supporter The Royal Society of Chemistry, plus roundtable discussions, keynote presentations from Professor Andrea Sella and Lord Professor Robert Winston and Campden BRI technical workshops.

easyFairs, Lab Innovations 2013, +44 20 8843 8822, richard.thompson@easyfairs.com,

www.easyfairs.com/labinnovations.

Copy of news published by EPM Magazine